Milorganite
Role: Copywriter
AD: Sandra Alexander
Milorganite is a slow-release nitrogen fertilizer hailing from my hometown, Milwaukee, WI. We wanted to communicate one thing for this campaign: some things in life are crappy; it’s what you do with it that matters.
Radio/Audio
Unleashing the Milorganite jingle upon the world with radio spots and audio ads.
For home & garden print publications and inserts for weekly sales papers.
Merch
Cards made from seed paper, allowing the recipient to stomp the card into the dirt and grow from it. Filling the greeting card market gap between sympathy & get well soon, it’s intended for loved ones facing life’s annoyances & challenges.
