Fanta

Role: Copywriter

Agency: Havas CD: Duda Castro

AD: Leah Hale Designer: Maro Avramopoulos

We created social posts and ongoing series that would embody the Fanta customer — young, bold, irreverent, and (of course) colorful.

Fanta Fans

Fanta die-hards are some of the most creative people around. To return some of the love, we launched #FantaFans, a series dedicated to showcasing their artwork, outfits, and creativity. By using the tag #FantaFans, creators could enter to have their post featured and get a shout-out on Fanta’s socials.

Astrology Cards

Fanta primarily appeals to a younger audience base. For our friends in the 20-25 range, we made a monthly series of astrology cards for each sign in the zodiac. Each design contained a subtle nod to a different Fanta flavor.

Holidays & Trends

Responding to holidays & trends, Fanta style.

Fanta ❤️ Fanta

And we love the confidence.

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