Maytag Brand &
May is Maytag Month
Maytag Brand
Cheeky organic social posts, hardworking how-to guides, and a partnership with the Boys & Girls Clubs of America for Maytag’s Feel Good Fridge program.
Maytag Brand
Organic Social
As part of Maytag’s social strategy, we tapped into brand appropriate current events, trending hashtags, and seasonal highlights.
Maytag Brand
How-to Guides
Our hardworking how-to guides were carousel posts of cleaning hacks. Alongside IG and Facebook, we posted them on Maytag’s Pinterest to meet consumers on a platform they’d naturally turn to for tips.
Maytag Brand
Feel Good Fridge
In partnership with the Boys & Girls Club of America, Maytag donated refrigerators to select club locations nationwide to help reduce food insecurity.
May is Maytag Month
Essentially, the 2021 MiMM campaign brief was: 1) Create a fresh campaign using only repurposed assets and 2) Plan to adapt messaging on the fly while COVID-19 cripples the global supply chain in new and exciting ways.
Even with the pandemic-related challenges, our team delivered a strong campaign with over 150 unique assets for Maytag’s biggest promotional event of the year.
May is Maytag Month 2021
Spotify Playlists
We worked with Spotify on a campaign extension to help make chores more fun. Spotify users were prompted to answer a few short questions. In return, Spotify generated a custom “Seize the May” playlist.
May is Maytag Month 2021
TV & OLV
May is Maytag Month 2021
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